Work for the Vinyl Institute includes a comprehensive brand strategy for the ‘Material for Life,’ including the development of its visual identity, digital and print strategy, design and implementation of physical assets for trade show booths and other events, and integrated branding for the redesign of the organizations’ Washington, DC headquarters.
Ancillary work for the VI has included the design, launch, and continual refinement of the ‘Vinyl in Design’ educational platform, materials to support advocacy activities and other industry events, and most recently the branded launch of a sustainability initiative.