As Pfizer grew, the design of the lobbies and other common spaces in its New York headquarters provided an opportunity to use the built environment to express its brand and tell a story. Form, texture, light, and signage helped to support not just the Pfizer logo, but the image it sought to convey about its approach its work, its people, and the impact it makes for communities. Work included a campus unification plan and the design of its campus ‘hub’ to boost employee morale, as well as the use of science-based artwork to show the creative power of the sciences.